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Hungry Girl Keeps it Simple, Helps Shoppers and Snackers

Hungry Girl gets it right

Hungry Girl's web site also features a cocktail survival guide.

Hungry Girl's web site also features a cocktail survival guide.

Lisa Lillien, known to her many fans and followers as Hungry Girl, has built an empire on the rock of reality. In a sea of dieting, nutrition and cooking web sites, she faces the fact that Americans are snackers.

Sure, we’d all love to have the time to steam asparagus for lunch and whip up egg-white omelets in the  the morning, but as Hungry Girl says, “people can’t live like that forever.”

Waste not

In the past year I’ve seen countless articles on how to save money on groceries. To me, food from the grocery store is one of those things I should be spending money on. It keeps me from eating out and keeps me alive.Food is one of those things that’s worth getting a payday loan for.

I think the best way to save money on groceries is to make sure you only buy stuff that you will definitely eat. I have wasted money before on products that I didn’t like or that went bad before I got around to eating them.

Tasty, healthy, easy

Hungry girl helps shoppers by recommending products that fit two criteria: delicious and low calorie. She also focuses on convenience foods and snack foods. You won’t find complicated, time-consuming recipes at Hungry-Girl.com. Making sure everything you buy tastes great, is convenient and will help you stay healthy is a great way to ensure that none of your groceries will go to waste — or to your waist.

Rise to popularity

Hungry Girl started out innocently enough. Lillienhad been on so many fad diets and gained back the same extra pounds so many times, she knew she needed to change her lifestyle. She made it a goal to become the “go-to guru for guilt-free foods.”

She thought it would be helpful to share her findings, and she started by just sending recipes and food recommendations to friends. Now, she has a wildly successful web site, nine employees, a best-selling cookbook and the attention of food manufacturers all over the country.

Cashing in on cookbooks

Hungry Girl’s cookbook “Hungry Girl: Recipes and Survival Strategies for Guilt-Free Eating in the Real World” sold 200,000 copies. For comparison’s sake, that’s more copies sold than Rachel Ray’s cookbooks.

Her newest release “200 Under 200″ contains 200 recipes that have 200 or fewer calories. You’ll see it at the top of the New York Times best-seller list May 3.

“And I still have people from my life who ask me what my day job is,” Lillien says. “They have no idea how big this has become.”

The Washington Post reports:

When she bestowed favor on Holey brand low-fat doughnuts, the maker said it caused his biggest sales day ever, better than when his product was featured on cable TV shows and in People magazine.

Check out a Hungry Girl interview with Women’s Health.

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